Открыта для работы

Елена Григорьева

Ведущий продуктовый дизайнер


Создаю продукты для миллионов пользователей

Elena Grigoryeva

0+

Продуктовый дизайн

7+ лет опыта

0

Брендинг и визуальные коммуникации

11 лет опыта

Специализация

Продуктовый дизайнЛидерство командыДизайн-системыUX-исследованияB2B/B2C-продуктыSaaS-платформыUX на основе данныхПродуктовые метрикиA/B-тестирование

Worked on projects for

AURUS
T1 Digital
Sberbank
BCS Bank
General Invest
Mikro Kapital Group

About the designer

Lead Product Designer with 7+ years in product design and 11 years in branding and visual communications. I specialize in enterprise and B2B/B2C product design (SaaS, CRM, web, mobile), high-load interfaces, and scalable design systems.

I work at the intersection of design, product, and analytics: shaping and validating product hypotheses, designing end-to-end user flows, and improving core metrics (NPS, time-to-task, time-to-market). I apply data-driven UX and integrate AI tools (Codex CLI, Claude CLI, etc.) into discovery and prototyping to accelerate product decisions and increase team efficiency.
Since August 2025 I have been working in project-based freelance product design.

Built product design solutions for

AURUS
AURUS
2024-2025
T1 Digital
T1 Digital
2022-2024
Sberbank
Sberbank
2020-2022
BCS Bank
BCS Bank
2019-2020
Mikro Kapital
Mikro Kapital
2018-2019
General Invest
General Invest
2018-2019

Key outcomes

Improved NPS
Through usability testing and UX optimization
15-20%15-20%
Reduced task completion time
By redesigning user flows and simplifying scenarios
25%25%
Product users
Using designed interfaces daily
MillionsMillions
Included in Russian software registry
Officially registered Russian software product (SaaS)
SaaSSaaS

Selected projects

Case studies from enterprise environments with a strong focus on outcomes and methodology. Materials are shared under NDA constraints.

NDA case
AURUS2024-2025

Premium digital products

UI/UX for AURUS digital products: dealer portal and customer-facing interfaces

NPS growth
15-20%
Task time reduction
25%
NDAPremiumAutomotive
NDA case
T1 Digital2022-2024

Enterprise platform

Interface design for web and desktop. Design system development, A/B testing, and onboarding optimization

Onboarding efficiency
10%
Delivery time
15%
Included in the Unified Register of Russian software
NDAEnterpriseB2B
NDA case
Sberbank2020-2022

Products for millions

Editable client profile. Projects: “Consent and refusal of notarial execution,” ”Tax residency,” “Offer,” “Consents and agreements”

Delivery speed
20%
Users
85+ M
NDAFintechB2C

Experience

Career path from branding agencies
to lead roles in tech companies

FreelanceB2B/B2C Clients

Product Designer

2025 — Present
  • UX/UI projects for B2B/B2C clients (NDA): web and mobile products, design systems
  • Integrating AI tools (Claude CLI, Codex CLI, Midjourney) into design workflows
  • Developing an AI-driven design approach, completed "AI Advanced" course (2026)

ProfConsultic LLCAURUS

Lead UI/UX Designer

2024 - 2025
  • NDA project for AURUS: UX/UI for corporate and customer-facing platforms
  • Improved UX and NPS by 15–20%, accelerated development by 30%
  • Reduced task completion time by 25% and boosted product efficiency by 20%

T1 Digital LLCSfera

Lead UI/UX Designer

2022 - 2024
  • NDA project "Mobile Farm" in Agile: UX/UI solutions for web and desktop
  • Conducted UX research, built CJM, and initiated usability/A-B tests
  • Improved onboarding by 10% and reduced time-to-market for new features by 15%

BCS Financial GroupBCS Bank

Lead Designer

2019 - 2020
  • Led visual solutions for print and digital products at BCS
  • Developed advertising concepts and assets for email, landing pages, and social media
  • Increased campaign effectiveness by 15% and engagement by 20%

SmartStaffing LLCSberbank

Lead UI/UX Designer

2020 - 2022
  • NDA project for Sberbank: UX/UI and user flows for web, mobile, and tablets
  • Improved usability by 15% and accelerated development by 20% through UI-kit evolution
  • Launched production solutions for the mass segment (MAU 85+ M)

Creative AgenciesSaatchi & Saatchi, Wimm-Bill-Dann, Komus

Lead Creative Designer

11 years in branding
  • 11+ years of experience in branding and visual design
  • Worked with major FMCG brands
  • Brand identity, packaging, and advertising materials

Skills & tools

A modern stack of tools and methodologies
for building effective product solutions

Tools

Figma
Miro
Framer
AI Tools
Jira
Notion

Core competencies

Design systems & UI kits

Building and maintaining scalable design systems. Reduced delivery timelines by 15–20%.

UX research

CJM, JTBD, usability testing, interviews, and competitor analysis. Data-driven design approach.

Prototyping

Interactive prototypes, wireframes, and user flows for hypothesis validation.

AI in design

Integrating AI tools into daily workflows (ChatGPT, Midjourney, Claude) to accelerate delivery and ideation.

A/B testing

Validating design decisions with metrics. Improving conversion and product efficiency.

Visual design

Branding, typography, and composition. 11 years of experience in branding agencies.

My approach

How I design products that perform and scale

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Data-driven product design

I work at the intersection of design, product, and data: shaping and validating product hypotheses, improving key metrics (NPS, time-to-task, time-to-market), and building data-driven UX research practices.

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AI-augmented workflow

I integrate AI tools (Codex CLI, Claude CLI, etc.) to accelerate discovery, prototyping, scenario analysis, and overall team efficiency.

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Strategic design impact

I focus on strategic product design: scaling design systems, reducing change costs, and increasing product value for both users and business.

Образование и сертификаты

Академический бэкграунд и профессиональные сертификаты

Курский государственный университет, Курск

Высшее образование • СпециалитетДизайн (6 лет очно)

1999 – 2005
  • Специальность: Дизайн
  • Уровень образования: Высшее

Британская высшая школа дизайна, Москва

Дополнительное образованиеFashion Business

2015
britishdesign.ru

Профессиональные сертификаты

AI-практикум

Курс Ильи Плужникова

2026

Возможности нейросетей для дизайна

Skillbox

2025

Глубинные интервью

UsabilityLab

2024

Онлайн-конференция

UsabilityLab

2023

Let’s connect

Open to new projects and opportunities.
I would love to discuss your product goals.

Let’s discuss your project

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